Ground Effect manifests in the transition phases of flight. The handling profile and lift characteristics of an aircraft change. This unusual behavior initially frustrates pilots, who may bubble a landing or encounter stomach dropping oscillations on takeoff. Until the pilot understands what is happening, the uncertainty is nerve racking.
Birds utilize this same aerodynamic principle with remarkable effect- flying incredible distances with imperceptible effort. They do so by harnessing this phenomena instead of fighting against it.
We approach business transitions in the same way. For our sellers, we recognize uncertainty and unfamiliarity with the process. The process is unfamiliar and unwieldy, particularly for owners who have worked to develop excellence in every aspect of their business. Legacy and relationships hang in the balance.
Ground Effect's goal is creating a trust based relationship with our transaction partners and our future employees. We want to use use the unique characteristics of the the transition to provide energy to drive the mission of the business, the value for the customer, and the well being of our employees and their families. We want to learn the flight profile from the seasoned experts, to engage questions and uncertainty without deception or dismissal and to identify drivers to achieve results that everyone can be excited about.